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Joined In: Basic Advertising Mistakes
12-07-2017, 04:28 PM,
#1
Big Grin  Joined In: Basic Advertising Mistakes
> I am using LinkedIn to keep up with my professional connections and help them with introductions. Since you are one of many people I suggest, I wanted to ask you to get into my network o-n Linked-in.

>

> Basic account is free, and it requires less when compared to a minute to register and join my network.

I have received more than 3-5 invitations similar to this, phrased almost precisely the same way. The senders have served surprise...

Like me, have you received email announcements like these?

> I'm using Linked-in to keep up with my professional contacts and support them with introductions. Because you're among the people I suggest, I wanted to invite you to gain access to my network on Linked-in.

>

> Basic account is free, and it requires less than a minute to sign up and join my network.

I have received more than 35 announcements like this, worded almost exactly the same way. The senders have acted offended and amazed that I did not start to take advantage of this request.

Let us go through the issues within this request from the marketing point of view.

* The vast majority of the invitations I received were from individuals whose names I did not identify. Why would I wish to be part of their system? The invitation doesn't say who they are, who they have access to and how I'd take advantage of their system.

* What is Linked In, how can it work and what're the benefits of using it? No one has yet explained this clearly in their request. You cannot expect that someone receiving this invitation knows what you are asking them to participate or how it'd be beneficial to them. It'd be beneficial to have a sentence or two explaining how it works and mentioning a particular result anyone behind the invitation loved from membership. It may be that people think that since 'basic account is free,' the normal beneficiary of this invitation will go-ahead and join. But even when it will not cost money, time would be taken by joining. For additional information, you should check-out: http://newswire.net/newsroom/pr/00092956-keith-mckittrick-joins-gold-star-management.html/. You still need to 'sell' people o-n taking a free action, especially with respect to a task or business that could be unfamiliar for them.

* No one took time to head off possible misunderstandings or objections for this account. As I am concerned that joining would open me up to large amount of mail and calls that would waste my time and in-which I would have no interest, a non-member of Linked-in. Again, you can not think that anything free is thereby enticing; you must imagine why some-one could have questions or dismiss the theory and address those objections. Dig up further on twitter.com/keithmckittrick/ by browsing our interesting link.

* Using a processed request that's almost the exact same as everybody else's does not create a good impression. Even when the written text provided by Linked-in were successful, which it's not, you had want to give it your individual stamp.

Besides being irritated that they are obviously encouraging people to send announcements that make little sense, I have nothing against Linked In. Perhaps it's a good organization. My position is that its members need to use good sense and fundamental marketing axioms to encourage busy, cynical people-to give a chance to it.. Visit crunchbase.com/person/keith-mckittrick/ to discover where to mull over it.
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